In order to make the most of a country’s potential, it is very helpful to project a brand that outsiders can relate to on an emotional level. But different countries will necessarily require different approaches.
In a world inundated by images, the communicative value and perils of photographs should not be underestimated. A deft campaign of image presentation could make the difference for politicians.
Social media is becoming de rigueur even in the world of diplomacy. With Italy hosting the upcoming G-7 summit in Sicily, the ability to fire off a salvo of tweets is indispensable.
In this age of information surfeit we need to go visual. The ability to convey images that can explain complex ideas quickly is more than an aesthetic pastime; it’s a necessity for anyone who wishes to communicate effectively.
Fake news is becoming a major influencer in electoral campaigns. The risk of undermining democratic institutions is so great that a joint response is now needed.
In this age of fake news and outright lies, fact-checking isn’t enough for businesses. Protecting a company’s reputation involves implementing a full post-truth strategy.
Italian TV and films are flourishing well beyond the peninsula. Often dealing with the dark reality of life in Italy, they are reviving an already rich cinematic tradition.
Italy is in the midst of a constitutional referendum campaign. The importance of communication for both sides cannot be underestimated, and the experience of recent votes should chasten analysts.
In business, accounting secrecy used to be the order of the day. Today transparency is essential. Technology has opened new frontiers of financial communication, an companies are forced to adapt.
The recent nuclear deal with Iran has demonstrated, among other things, that communication is fundamental in international relations.
In order to spread the good news more efficiently, the Vatican has launched a new multi-channel communication organ. Now Pope Francis will have even more conduits for dialogue with the faithful.
Europe’s role in world affairs continues to wane. Nevertheless, it remains a cultural superpower. What’s needed is an intelligent communication strategy to highlight the best of what Europe has to offer the world.
Some simple rules on how to turn a crisis into an opportunity, in politics as
well as in business, are indispensible in an age of social media.
From the Twitter Revolution to the Telegram Mobilization. The Iran case is an example of our tendency to fall in love with the democratizing power of the social media. The same tools used by IS to spread terror.
A dramatic paradigm shift is under way in the energy sector. The current EU energy policy needs to adapt if it wants to achieve a balanced mix of competitiveness, security of supply, and sustainable development.
With an economy that has gone from backwater to superpower in a matter of decades, the Chinese hunger for energy has led to a race for nuclear energy production, and more recently to a need to come to terms with safety issues.
There is no shortage of doomsayers. And yet, such pessimism seems to inspire the ingenuity that is key to averting disaster, while spurring the technology, better governance, and the bottom-up shift in awareness necessary for a better future.
For all the talk about sustainable development and emerging economies, one fundamental element has come to be taken for granted: electricity. Various projects around the world, however, are focused on bringing electrical power to rural areas – without which development is inconceivable.
Latin America is on an economic tear. Yet structural problems that could condemn it remain. Whether the future brings more democracy or a revival of autocratic governments will largely determine where the continent goes.