Gianluca Comin

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Building the brand of a nation

In order to make the most of a country’s potential, it is very helpful to project a brand that outsiders can relate to on an emotional level. But different countries will necessarily require different approaches.

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More than words

In a world inundated by images, the communicative value and perils of photographs should not be underestimated. A deft campaign of image presentation could make the difference for politicians.

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Twitter diplomacy for Taormina

Social media is becoming de rigueur even in the world of diplomacy. With Italy hosting the upcoming G-7 summit in Sicily, the ability to fire off a salvo of tweets is indispensable. 

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Show don't tell

In this age of information surfeit we need to go visual. The ability to convey images that can explain complex ideas quickly is more than an aesthetic pastime; it’s a necessity for anyone who wishes to communicate effectively. 

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The real and the fake

Fake news is becoming a major influencer in electoral campaigns. The risk of undermining democratic institutions is so great that a joint response is now needed. 

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Reality warp

In this age of fake news and outright lies, fact-checking isn’t enough for businesses. Protecting a company’s reputation involves implementing a full post-truth strategy.

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Strozzapreti soap operas

Italian TV and films are flourishing well beyond the peninsula. Often dealing with the dark reality of life in Italy, they are reviving an already rich cinematic tradition.

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From tweet to soap box

Italy is in the midst of a constitutional referendum campaign. The importance of communication for both sides cannot be underestimated, and the experience of recent votes should chasten analysts.

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An Oscar award for bookkeeping

In business, accounting secrecy used to be the order of the day. Today transparency is essential. Technology has opened new frontiers of financial communication, an companies are forced to adapt.

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The tweeter might be mightier than the wonk

The recent nuclear deal with Iran has demonstrated, among other things, that communication is fundamental in international relations.

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How many likes does the Pope have?

In order to spread the good news more efficiently, the Vatican has launched a new multi-channel communication organ. Now Pope Francis will have even more conduits for dialogue with the faithful.

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Europe's soft power

Europe’s role in world affairs continues to wane. Nevertheless, it remains a cultural superpower. What’s needed is an intelligent communication strategy to highlight the best of what Europe has to offer the world.

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Damage control and reversing the tide

Some simple rules on how to turn a crisis into an opportunity, in politics as 
well as in business, are indispensible in an age of social media.

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Social media: instruments of democracy or terror weapons?

From the Twitter Revolution to the Telegram Mobilization. The Iran case is an example of our tendency to fall in love with the democratizing power of the social media. The same tools used by IS to spread terror.

The year of Europe
Making Europe’s energy count

A dramatic paradigm shift is under way in the energy sector. The current EU energy policy needs to adapt if it wants to achieve a balanced mix of competitiveness, security of supply, and sustainable development.

Energy
China’s inevitable choice

With an economy that has gone from backwater to superpower in a matter of decades, the Chinese hunger for energy has led to a race for nuclear energy production, and more recently to a need to come to terms with safety issues.

Corporations steering the planet
Bracing for the perfect storm

There is no shortage of doomsayers. And yet, such pessimism seems to inspire the ingenuity that is key to averting disaster, while spurring the technology, better governance, and the bottom-up shift in awareness necessary for a better future.

Energy
Energy for all at the flip of a switch

For all the talk about sustainable development and emerging economies, one fundamental element has come to be taken for granted: electricity. Various projects around the world, however, are focused on bringing electrical power to rural areas – without which development is inconceivable.

Tangoing on eggshells
Trying not to get ahead of itself

Latin America is on an economic tear. Yet structural problems that could condemn it remain. Whether the future brings more democracy or a revival of autocratic governments will largely determine where the continent goes.